Yes it seems like personable might be a given in human interaction. However, for reasons that aren’t always obvious, to me or anyone I’ve ever met, the technology area doesn’t necessarily follow that rule. Even the social media part of the tech world is rife with folks who aren’t good at being social.
Why do you care if someone who’s helping you with your social media communications planning and implementation is personable?
First, it’s just nicer to be around someone like that. Everyone wants the most bang for their buck. But that bang doesn’t have to be your expert slamming you upside the head. No really, it shouldn’t require deep calming breaths before you get into a conversation with tech people.